Digitale Barrierefreiheit bei Newbie.com

We want everyone to be able to use our website, regardless of their circumstances. Here you'll find information about our website's accessibility and how to get in touch if something isn’t working for you.

Contact us about accessibility

If you notice any accessibility issues or would like information read aloud, please get in touch. We want to fix anything that isn’t working as it should.

You can:

  • Email us at customercare@newbie.com

Accessibility requirements that apply to us

As a Swedish e-commerce company, we’re required to follow the Act on Accessibility of Certain Products and Services. You can find out more about this law on the Swedish Post and Telecom Authority’s (PTS) website (in Swedish).

We meet these legal requirements by following the European accessibility standard EN 301 549, which promotes inclusive design. We also adhere to WCAG 2.1 Level AA, a global standard for web content accessibility.

How accessible is our website?

We aim to meet all criteria in the WCAG 2.1 Level AA standard. Overall, we believe our website meets these requirements, but there are some areas we need to improve. You can find details under Content that is not accessible below.

Content that is not accessible

We know some parts of the site aren’t fully accessible yet. We’re working to fix these issues and expect to have everything in order by autumn 2025.

General issues

These may affect all visitors:

  • Some clickable areas are too small.

  • Some documents aren’t accessible because they were published before current legal requirements. We’re updating them on an ongoing basis.

  • Some videos don’t meet accessibility standards because they were published before current legal requirements. For example, the video on the Working within Kappahl Group page. We’ll fix this when the videos are updated.

  • The service for reporting misconduct isn’t fully accessible. It's provided outside our e-commerce offer and not covered by accessibility legislation. We’re still working with the supplier to improve it.

For screen reader users

  • Product images on product pages and listings don’t have alternative text.

  • Instagram images in the “We love your style” section on the homepage lack proper alternative text. We’re working with the provider to fix this.

  • The job listings aren’t read out clearly enough, making it tricky to hear deadlines. Some text isn’t tagged with the correct language.

  • The service for reporting misconduct isn’t fully accessible. It's not part of our e-commerce offer. We’re working with the provider to improve this.

How we test accessibility

We regularly test the site’s accessibility with both internal and external reviews, including:

  • External manual audits by the accessibility company Funka in February and June 2025.
  • Manual testing by our editors and development team.

About newbie.com

Newbie.com is owned by Kappahl Sverige AB and forms part of our e-commerce. On the website you can shop our products and learn more about us, including our sustainability efforts.

The website offers information and features needed to make purchases and access content, and it’s designed responsively to work well on desktops, mobiles, and tablets.